The New Era of Indian Consumer Goods Manufacturing: From Mass Production to Mass Personalization
The Indian consumer goods industry has undergone a significant transformation, fueled by an aspirational, digitally-aware new generation of consumers and a dynamic marketplace. The age of one-size-fits-all is now over, being replaced by a demand for products that are unique, innovative, and available on-demand. In this evolving marketplace, traditional manufacturing is being supplemented by advanced technologies: additive manufacturing (3D printing) and vacuum casting.